Is streaming media just another buzzword, something cool but not necessary? Perhaps you think it belongs with movie entertainment? Think again!


Look into the past to see the future
Before we had email we didn't know that we needed it. And before internet we did not need a website. But can you survive today without them? Can you imagine running a business today without a website, without email? And where would your business be if you did?

The same is becoming true for Streaming Media. While video communication is nothing new, we have seen several initiatives on the market for video phones and private broadcasting. Now Streaming Media is becoming a vital part of our future communication standard tools.

But is it really fair to compare streaming media with such a success story as email? Indeed, it is! Streaming media has all ingredients for success, it performs well, it is inexpensive, flexible and backed by the technology industry. It is safe to predict that Streaming media is bound to be a regular part of our daily communication. Not because it is cool, but because it improves work quality and saves time and money. Lots of it.

Measure, calculate and plan
So how much would you then save by using streaming media? Well, take travelling activities as one example. We travel to meet, to sell, to educate personell.

Webcasting and videoconferencing brings meetings, seminars and sales presentations right to your desktop, and can thus significantly reduce travelling time and expenditure for its users. Which leaves lots of extra time and money for other activities.

It is unlikely that you will replace all travelling with network meetings. But what if you can eliminate just 20% travelling, how much is that worth in terms of time and money?

Quality, Structure and Speed
While time and money saving is motivating in itself, there is another interesting quality of streaming media. When we conduct a meeting in the electronic world, we can gain structural control of the meeting content. We can now introduce tools that help us structure meetings/seminars/presentations with an agenda, setting meeting goals, measuring meeting achievements and archiving the meeting content for later reference. This is one important area where we can raise the quality of our work.

Humans need personal interaction in our daily work and so we will in the future too. Delivering information over a phoneline or with an email is nowhere close to what you can do with webcasting. Webcasting brings communication much closer by offering the viewer the live experience of seeing the person that speaks, all while receiving presentation material and supplemental documents.

It is the best communication available next to a personal meeting. Some aspects are even better than meeting, webcasting is quicker, almost immediate to setup, there is no need to travel, you can fit any amount of people into the presentation, etc.

Instant ROI
Who is this guy Roi anyway, and why everyone is talking so much about him??

An immediate question is of course "What will this cost us?" Well, perhaps nothing at all! In fact, it is likely that you already have the necessary networks and hardware to start using streaming media. And the more you use it, the more money your company saves.

Your most important investment will be in educating your people to use streaming media tools and making sure that the technology works flawlessly. This work will benefit greatly from a server platform like our Ability series. A well planned software that solves a lot of technical difficulties and lets you organize your communication flow. Click for details.