Did you ever want to have your own TV station? Well, congratulations, now you do! And it is sitting right in front of you.

The Power of TV
Thats right, you can now use your computer to broadcast TV and Radio programs. WebTV, also called webcasting, uses the web as transmission media. It is global, secure and inexpensive. So inexpensive that it's starting to change working habits of many modern companies.

This is great news if you have something important to say to a lot of people. The large savings motivate more and more companies to webcast their fiscal meetings, press releases and news, information that is normally distributed through media. It also improves internal communication speed and clarity, and can offer your company competitive advantages.

Two way TV
WebTV has another great advantage over TV/Radio media - it provides for live feedback from the audience. This means that not only are you able to communicate a message to thousands of viewers, but they can also give you immediate feedback in a quick and exact manner. For example, you can ask your audience to vote or give their opinion on a specific question. Or the audience may ask questions to the presenter. Or you may facilitate a chat discussion in the middle of your program.

Know your audience
Webcasting is a secure communication. In contrast to traditional TV/Radio, you can direct your program to authenticated viewers, using passwords and digital rights management. So you can rest assured that your information reaches the right people only.

But wait, there is more...
Increase sales, revenue, get competitive advantages... Is it really true?
And how do you do it?

We provide the answers for this and many other webcasting questions on this site. So fetch a cup of coffee, close the door and read our short articles on real life use of webcasting.